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The RBV establish that managing internal resources is more important for the organization that the external factors, because of the changing preferences of the costumers, the evolving technologies, external y focused orientation doesn’t provide a secure formulation for long term strategy. The firms resources and capabilities are much more stable which offers more durable basis for strategy.

For a resource to be valuable, these must be rare, hard to imitate, not easily substitutable

THE RESOURCE BASED VIEW.

Physical Resources

Human Resources

Organizational Resources

To achieve our service we need physical resources like:

  • Plant and equipment (Offices)

  • Location 

  • Technology

  • Machines(Computers)                                                                            The physical office where we are going to offer our plans and our travel services,via internet, telephone calls and directly. Also the different locations and places of tourism.

                                                                                                                              In human resources, we have a general manager with different skills, also we count with employees that have abilities and are training for specific tools like the guides.

In organizational resources, we have a defined structure, with determined planning process and information systems to collect and achieve data needed to improve our service. Besides having services such as:
adventure tourism, ethnic tourism and ecotourism

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